Your Guide to a Festive Holiday Season in New Bedford
There’s a reason New Bedford feels like a holiday card come to life. Cobblestone streets, historic buildings and homes, and decorated storefronts all set the scene for a season that’s best experienced on foot. From tree lightings to AHA! nights, here are the events you won’t want to miss.

Small Business Saturday: Saturday, November 28
The day after Black Friday is when New Bedford’s local shops, art studios and galleries, and restaurants take center stage. Skip the crowds in big cities and malls, stroll downtown, and meet the shop owners ready to greet you. Every purchase supports someone who helps make this city a better place to visit, work, and live.
Downtown Holiday Tree Lighting: December 5 @ 5pm
Gather in front of the Main Library on Pleasant Street for the city’s annual celebration. Expect music, hot cocoa, holiday cheer, and that first magical glow of the season. It’s a New Bedford tradition for families, friends, and first-time visitors.

AHA! NBfestive: Thursday, December 10 @ 4-8pm
Art, History, and Architecture meets the holidays. Stroll downtown for a night of live experiences, gallery openings, pop-up shops, and festive fun. Check ahanewbedford.org/next-aha for the full lineup.
WHALE Holiday House Tour: December 13 @ 12-4pm
Experience the beauty, history, and holiday charm of New Bedford on WHALE’s inaugural Holiday House Tour! This special self-guided walking tour invites you inside seven historic properties, including privately owned homes and the Rotch-Jones-Duff House Museum & Gardens, each welcoming visitors with seasonal decorations and a glimpse into the city’s rich architectural heritage.
Make It a Day
Pair your holiday outing with a museum visit, lunch at a local restaurant, or a holiday show at the Zeiterion. New Bedford’s streets are made for exploring, and there’s always something new around the corner.
Find more events and gift ideas right here on NBfestive, and check back often as new events are added all season.